Ahead of Apple's iOS 14 Release, MeSpoke Secures a Patent for the Future of Consumer Marketing
oday, the United States Patent and Trademark Office validated the transformative power of MeSpoke's unique platform to put everyday users in the driver's seat and empower them to create their own commercial marketplace using their own created content.
MeSpoke's now exclusively protected platform allows users to create their own content with embedded hashtags and share them with other users on the platform while MeSpoke's backend algorithm assigns points to content owners depending on the type of interaction other users have with the embedded hashtags.
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Riding The Wave Of Social Commerce, MeSpoke Makes Retail Truly Consumer-Centric
Only in the digital age, social commerce has taken on a new meaning: the intersection of social media and e-commerce. Today social commerce combines discovery, shopping, and purchasing into one seamless customer journey that starts and ends on social media.
“The sheer amount of time spent by people, especially younger generations, on social media apps has positioned social commerce as the indisputable market breakout trend for e-commerce in the coming years,” writes fellow Forbes.com contributor Jia Wertz.
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What Retailers Can Learn From the Latest in ‘Digital Wardrobe’ Apps
Closet CleanOut or Keep? Marie Kondo isn't the only tool for downsizing one's wardrobe. With the latest apps, consumers find digital ease.Retailers and brands considering whether to devote resources into building their own proprietary app, may be best to ask the first question: Does it provide value to the consumer?
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Unstoppable, Shoppable Social Commerce
Exactly twenty years ago, I found myself addressing an audience, at the NRF Convention’s Big Show in New York. I was one of the courageous few that had the nerve (or stupidity) to tell a very skeptical crowd that this new e-commerce phenomenon wasn’t going away. I returned in 2000 and doubled down on the previous year’s message. I stated, “Your company must learn to embrace e-commerce; think of it as one more touchpoint in your brands’ embodiment”. Despite the wall-to-wall turn-out, I was not
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MeSpoke Says Anyone Can Be An Influencer
Imagine not having the Kardashian appeal, yet still feeling as a valued contributor to society through your own unique “social capital.” This is the benefit said to be provided by MeSpoke, a social commerce app aiming to offer the “everyday individual” this combined power to capture their audience through simply tagging the clothing and cosmetics they wear every day.
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Startup of the Week: Meet MeSpoke
Sid Hasan left corporate America in 2016 to start MeSpoke, a digital community for retail shopping. The startup, founded in Florida and now based in Reston, is building a network with app downloads in 62 countries and some new recognition of its potential to change the apparel industry (see a recent Forbes article).
Here’s more on MeSpoke:
What is MeSpoke, exactly? A social media app for fashion.
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Forget Comp Store Sales; This Is The Most Important Statistic In Retail
There has been significant debate recently surrounding the metrics used to evaluate retail performance.
Historically, comp store sales performance (i.e., the revenue growth companies experience from stores open at least one year) reigned supreme.
Then along came e-commerce in the 1990s, and new wrenches were thrown into the discussion.
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Gartner’s Cool Vendors in Retail Merchandising and Marketing
Customer-centric merchandising and marketing require deep learning algorithms that can predict who, what, where and when consumers will browse and transact. This research will introduce CIOs to five innovative vendors that are reconfiguring merchandising and marketing processes with AI.
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